- December 20, 2022
- Posted by: zeinab adel
- Category: new
5 Steps for Successful Ecommerce
Online shopping has been the next big thing in the retail market for a while now. By stats, global ecommerce sales will reach more than $5 trillion by the end of 2022. And although online shopping can happen through multiple social media channels, yet the best converting tool in ecommerce is having your own web platform. An ecommerce website development has become a crucial need in order to be able to join the digital high-competitive landscape.
A well-designed and developed ecommerce website is a revenue-driving tool that you can use to target potential customers globally with search engine optimization SEO practices, organic inbound and outbound marketing, Ads, and more. However, in order to build successful ecommerce platforms, there are multiple steps and concerns in the journey you have to consider to reach your objective.
Table of Contents
First, Understand The Process, What Is Ecommerce Website Development?
Ecommerce development is the process of building an online ecommerce store that allows your end-users to purchase products or services online. This process includes front-end development which is building the user-side of the ecommerce platform. And back-end development, which is developing the back office of your website with all the technicalities and coding aspects.
Second, Define Your Target Audience
You’re mainly building this ecommerce website to maximize your exposure and revenue. In order to do so, you’ve to deeply understand your current and prospective customers, identify their pain and build a platform that works well for them.
So, start by building your “Buyer Persona” which is a research-based profile that describes a definite target customer. You can then start targeting similar profiles and users through customer segmentation, market analysis, and surveys. And this includes 5 main filters; geographic, demographic, sociographic, behavioral, and psychographic.
Remember that irrelevant traffic is not only useless but also harmful to your platform because it affects your SEO indexing. A higher volume of irrelevant traffic will result in analytics biases and will block your road to reaching your targeted customers.
Third, Choose The Right Ecommerce Development Company.
With a market full of thousands of ecommerce website development providers, the question of how to find the right partner remains a big deal. However, this step can be much easier when you have a list of definite needs and goals that you want to fulfill. In addition to that, there are some factors you’ve to consider when starting this cooperation.
- Portfolio. Find a company that has built successful ecommerce solutions similar to the one you want.
- Users testimonials. Not the published on their website of course! Find users’ feedback from actual customers that can give you real insights about the process and flexibility.
- Website! A development company’s website tells a lot about its profession and experience. All companies claim to deliver the best quality but their website should reflect and prove that.
- Get and compare quotations. Cost is surely an influencing factor while choosing your provider. So, find the best pricing that matches your budget, but don’t compromise quality and expertise for anything.
- Side services. Check for other services they provide besides ecommerce website development. During your journey, you may need to build a mobile app, implement system integration services, get SEO services, design services, or any other. Ensure that you can get all your services with high-quality from one place for a hustle-free project.
Finding the right ecommerce website development company is 90% part of a successful project. On the one hand, they will be able to build engaging and unique user experiences for your customers. On the other, they will not include you in hectic procedures and will minimize project lifecycle and cost.
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Fourth, Decide On The Ecommerce Website Technical Features
After choosing your ecommerce developer, the next following step is to set together the technical considerations you want and what your ecommerce developer will provide. These key features such as data engineering, web hosting, integrations, and more that we will discuss are what define how your ecommerce platform will perform in the future.
Ecommerce digital platform includes lots of sensitive information, including your user data such as addresses, phone numbers, and credit card numbers. Any leakage of this information from your website will lead to a disaster. So make sure that your website provides Secure Socket Layer (SSL) encryption to maintain an end-to-end secured connection.
To catch up with fast-paced shopping, your website speed is a critical concern you have to optimize from the early beginning. Start with the product image sizes, and make sure you’re compressing them to lower sizes. Also, enable the browser cache to fasten page load time and minimize scripts CSS/JS files as much as possible.
Ensure setting up secured payment gateways that enable users from making transactions and match your online store size and location. For example, websites that sell internationally integrate payment gateway other than stores that sell locally only. Choose what fits your business by currency and region support from the hundreds of payment gateway available online.
Performance & Responsiveness
The main target segment for ecommerce business is busy customers who either don’t have time or don’t want to go to an offline store to shop. That’s why your site responsiveness controls how much you’ll convert because the easier and faster your online store is, the more you sell. This can only be done by continuous updates, minimizing downtime, fixing any bugs, and designing a responsive UI/UX from the beginning.
It’s important to know that there are lots more technical aspects such as SEO, CMS, and Mobile-adaptability. Defining what you really need in each of these factors maximizes your product performance and will enhance your user’s experience from the shopping cart to checkout.
Fifth, Optimize And Then Optimize Again!
After launching your website, you’ve to keep an eye on the users’ preferences. Identify what they find engaging the most, what they need, and what your website lacks, and respond to these needs with continuous optimizations.
The optimization applies to the web design, content management system, user interface, and anything that can enhance the user experience. Ecommerce sites should be entertaining, engaging, and encouraging for customers to purchase. And this can happen through minor changes such as changing the place of CTAs or even big changes such as optimizing your checkout workflow.
Ecommerce Development For
2022/2023 Pocket Guide: Process,
Industry Growth, Tips and Trends.
Find out everything you need to know about ecommerce
website development explained clearly in checklists and
supported with global statistics.
What Should You Consider In An Ecommerce Website Design And Web Development?
If you’re not coming from a software background there are small things that make big differences in ecommerce website development and design to ensure getting the best results.
Engaging UI/UX Designs
Design an appealing ecommerce website with multiple filtering and sorting options to guide customers to find their desired product smoothly and efficiently.
Search Engine Optimization SEO
Consider implementing SEO practices in your content to help your site appear and rank higher organically in search results.
Mobile Friendly Ecommerce Platform
If ecommerce mobile app development is the next thing in your plan, then at least for now ensure that your ecommerce platform operates effectively on all mobile devices with the same responsiveness and efficiency. Mobile ecommerce accounts for more than 70% of the global retail ecommerce traffic and generated 61% of the total online shopping orders. You definitely don’t want to miss that!
Multiple Payment Gateways
Provide multiple payment options such as credit card, cash on delivery, buy now pay later, or any other model that can work with your ecommerce business.
Create Clear Conversion Funnel
Don’t leave your customers wondering what they should do next. Designing a clear and straightforward purchase and checkout flow will maximize your conversions and revenues.
Finally, we know how an ecommerce website development can be sophisticated. It’s not only about the revenue but about the full branding identity establishment. However, choosing the right partner can make this process much easier and less stressful.
Decide on an experienced ecommerce developer such as asgatech with its wide range of capabilities, top-notch ecommerce developers, high-end technologies, and more. People say if you want to be big, start big and we say if you want to be big, deal with big!