5 Steps for Successful Ecommerce
Website Development

1 First, Understand The Process, What Is Ecommerce Website Development?

2 Second, Define Your Target Audience

3 Third, Choose The Right Ecommerce Development Company

4 Fourth, Decide On The Ecommerce Website Technical Features 

5 Fifth, Optimize And Then Optimize Again! 

6 What Should You Concern In An Ecommerce Website Design And Web Development?

     6.1. Engaging UI/UX Designs

     6.2. Search Engine Optimization SEO

     6.3. Mobile Friendly Ecommerce Platform

     6.4. Multiple Payment Gateways

     6.5. Create Clear Conversion Funnel

First, Understand The Process, What Is Ecommerce Website Development?

Ecommerce development is the process of building an online ecommerce store that allows your end-users to purchase products or services online. This process includes front-end development which is building the user-side of the ecommerce platform. And back-end development, which is developing the back office of your website with all the technicalities and coding aspects.

Second, Define Your Target Audience

You’re mainly building this ecommerce website to maximize your exposure and revenue. In order to do so, you’ve to deeply understand your current and prospective customers, identify their pain and build a platform that works well for them.

So, start by building your “Buyer Persona” which is a research-based profile that describes a definite target customer.  You can then start targeting similar profiles and users through customer segmentation, market analysis, and surveys. And this includes 5 main filters; geographic, demographic, sociographic, behavioral, and psychographic.

Remember that irrelevant traffic is not only useless but also harmful to your platform because it affects your SEO indexing. A higher volume of irrelevant traffic will result in analytics biases and will block your road to reaching your targeted customers. 

Third, Choose The Right Ecommerce Development Company.

With a market full of thousands of ecommerce website development providers, the question of how to find the right partner remains a big deal. However, this step can be much easier when you have a list of definite needs and goals that you want to fulfill. In addition to that, there are some factors you’ve to consider when starting this cooperation.

• Portfolio. Find a company that has built successful ecommerce solutions similar to the one you want. 

• Users testimonials. Not the published on their website of course! Find users’ feedback from actual customers that can give you real insights about the process and flexibility.

• Website! A development company’s website tells a lot about its profession and experience. All companies claim to deliver the best quality but their website should reflect and prove that.

• Get and compare quotations. Cost is surely an influencing factor while choosing your provider. So, find the best pricing that matches your budget, but don’t compromise quality and expertise for anything. 

• Side services. Check for other services they provide besides ecommerce website development. During your journey, you may need to build a mobile app, implement system integration services, get SEO services, design services, or any other. Ensure that you can get all your services with high-quality from one place for a hustle-free project. 

Finding the right ecommerce website development company is 90% part of a successful project. On the one hand, they will be able to build engaging and unique user experiences for your customers. On the other, they will not include you in hectic procedures and will minimize project lifecycle and cost.

Fourth, Decide On The Ecommerce Website Technical Features

After choosing your ecommerce developer, the next following step is to set together the technical considerations you want and what your ecommerce developer will provide. These key features such as data engineering, web hosting, integrations, and more that we will discuss are what define how your ecommerce platform will perform in the future. 

Website Security

Ecommerce digital platform includes lots of sensitive information, including your user data such as addresses, phone numbers, and credit card numbers. Any leakage of this information from your website will lead to a disaster. So make sure that your website provides Secure Socket Layer (SSL) encryption to maintain an end-to-end secured connection.

Website Speed

To catch up with fast-paced shopping, your website speed is a critical concern you have to optimize from the early beginning. Start with the product image sizes, and make sure you’re compressing them to lower sizes. Also, enable the browser cache to fasten page load time and minimize scripts CSS/JS files as much as possible.

Payment Gateway

Ensure setting up secured payment gateways that enable users from making transactions and match your online store size and location. For example, websites that sell internationally integrate payment gateway other than stores that sell locally only. Choose what fits your business by currency and region support from the hundreds of payment gateway available online.

Performance & Responsiveness

The main target segment for ecommerce business is busy customers who either don’t have time or don’t want to go to an offline store to shop. That’s why your site responsiveness controls how much you’ll convert because the easier and faster your online store is, the more you sell. This can only be done by continuous updates, minimizing downtime, fixing any bugs, and designing a responsive UI/UX  from the beginning. 

It’s important to know that there are lots more technical aspects such as SEO, CMS, and Mobile-adaptability. Defining what you really need in each of these factors maximizes your product performance and will enhance your user’s experience from the shopping cart to checkout.

Fifth, Optimize And Then Optimize Again!

After launching your website, you’ve to keep an eye on the users’ preferences. Identify what they find engaging the most, what they need, and what your website lacks, and respond to these needs with continuous optimizations. 

The optimization applies to the web design, content management system, user interface, and anything that can enhance the user experience. Ecommerce sites should be entertaining, engaging, and encouraging for customers to purchase. And this can happen through minor changes such as changing the place of CTAs or even big changes such as optimizing your checkout workflow.

What Should You Consider In An Ecommerce Website Design And Web Development?

If you’re not coming from a software background there are small things that make big differences in ecommerce website development and design to ensure getting the best results.